EAST RUTHERFORD, NJ – September 19, 2022 – The New York Giants, in partnership with Your Local Ford Stores, today announced several activations to highlight and engage with the Latino fan base, including exclusive Spanish-language team content, community programming and gameday activations on October 16 when the Giants host the Baltimore Ravens at MetLife Stadium.
To kick off the partnership, Giants fans can enter for a chance to win a VIP gameday experience, including pregame field passes, to the October 16 game by visiting Giants.com/LosGigantes.
“We are thrilled to further expand our engagement with our Latino fan base in partnership with Ford. Our initiatives carry beyond Latino Heritage Month, and we look forward to building our relationships with our current Latino fan base, and creating new ones,” said New York Giants Chief Business Officer, Pete Guelli.
“Your Local Ford Stores are proud to partner with the New York Giants in their efforts to further connect with and grow the Latino fan base. We are committed to making a difference in the community — and fostering a sense of inclusivity is part of that. That’s why we’re so excited to kick off these initiatives.” said John Billard, Ford FDAF Chairman.
Your Local Ford Stores along with supporting sponsors PNC Private Bank and Dunkin’ are proud to continue the New York Giants Latino Heritage Platform and will be integrated in the following Latino Heritage Platform Activations: