12. RESPONSIBLE CONSUMPTION AND PRODUCTION

JPMorgan Chase Helps McCoy Launch Multicultural Media Producing Program – Radio & Television Business Report

Written by Amanda

Thanks to a newly forged partnership between a major Wall Street financial institution, a local two-year college and a foundation established by the owner of Circle City Broadcasting, a one-year degree program for news and media producers has been established for students.

This makes an Indianapolis junior college the first institute of higher learning to create a two-semester program focused on multimedia producing in the multicultural space.

Circle City is owned by African American entrepreneur DuJuan McCoy, and is the licensee of WISH-8 and WNDY-23 in Indianapolis, the market’s affiliates for The CW Network and MyNetwork TV.

Thanks in part to a $150,000 philanthropic investment from JPMorgan Chase, Ivy Tech Community College will now offer to its students the Multicultural Media Producing Program. Its goal: to help create pathways for work-based learning opportunities for high school and community college students.

The Circle City Broadcasting news leadership team will become adjunct professors for the program. They will also offer regular practical application to the program via its Statewide News Network facilities based at the studios of WISH-TV and WNDY-TV.

The MMPP will be anchored by long-time professional communications professor and former broadcaster Charles Gidney. Gidney today serves as the Department Chair for Communication and Social Sciences for Ivy Tech Community College. The school will work in conjunction with the Circle City Broadcasting news leadership team to create a curriculum that satisfies Ivy Tech degree standards and delivers highly trained producers to enter the news producing workforce in America.

“The program’s curriculum will be customized and align with the Certificate/Associate Degree in Professional Communication,” Circle City said. “Programming will include courses and electives in the following areas: Humanistic Ways of Knowing, Scientific Ways of Knowing, and Social and Behavioral Ways of Knowing.”

The “MMPP” will primarily focus on newscast producing while offering additional guidance and instruction in producing specials and TV show production.

Students may receive between 21 and 31 credit hours.

“I have been working on this initiative for a few years, and I am so happy to find collaborative partners like Ivy Tech-Indianapolis and JPMorgan Chase to support me in this needed industry program,” McCoy said. “We believe this program can grow to be one of the most effective means to introduce more diverse individuals into the leadership ranks in newsrooms across America as well as become a sustainable program to create a pipeline of qualified news producers for broadcasters and media companies across the country.”

Additional support is coming from the DuJuan and Tina McCoy Foundation, which will fund annual scholarships to select individuals based on need who complete a one-page essay discussing why they would like to enter the program.

The MMPP will be open to all students of all backgrounds with an emphasis on ensuring multicultural diversity and accessibility for underserved individuals. Beginning in January 2023, the first cohort of 20 students will be selected as the program’s inaugural class, and the second group of 20 will follow in the fall of 2023.

“Diversity in the workforce creates a competitive advantage – and is especially impactful in media organizations where a broad range of ideas and perspectives strengthens our culture,” said Christina Moungey, Indiana & Ohio Region Manager for JPMorgan Chase Commercial Banking. “This investment to create the Multicultural Media Producing Program supports organizations that provide young leaders with a pathway toward a successful career, and is an example of how our firm’s $30 billion racial equity commitment to help close the racial wealth gap touches down in Indianapolis.”

Dr. Lorenzo Esters, Chancellor of Ivy Tech Indianapolis, added, “Ivy Tech Indianapolis is not only thrilled but also committed to making the MMPP a huge success in the short and long term. We are pleased to partner with Circle City Broadcasting and JPMorgan Chase together we seek to prepare individuals for careers as producers in the media business in our region, state, and nation. This is one additional way that Ivy Tech Indianapolis seeks to be responsive to the needs of our diverse communities.”

Source: rbr.com

About the author

Amanda

Hi there, I am Amanda and I work as an editor at impactinvesting.ai;  if you are interested in my services, please reach me at amanda.impactinvesting.ai