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USC, Wells Fargo Bank Unveil Elevated Athletics Sponsorship – University of Southern California Official Athletic Site

Written by Amanda

USC, Wells Fargo Bank Unveil Elevated Athletics Sponsorship  University of Southern California Official Athletic Site

Sports Properties | October 05, 2022

LOS ANGELES – In an elevation of its relationship with the financial institution, USC has announced Wells Fargo as the Official Retail Bank of USC Athletics. As announced today (Oct. 5), this expansion to the multi-year contract will provide Wells Fargo with exclusivity in the retail bank category. Additionally, Wells Fargo will serve as the official sponsor dedicated to USC women’s sports, including the presenting sponsorship of featured elements and promotions focusing on the Women of Troy. 
 
The expanded sponsorship provides Wells Fargo with cutting-edge social media campaigns, branding opportunities and VIP experiences for Trojan fans. This is in addition to the Wells Fargo custom debit card that offers students, alumni and fans the opportunity to showcase their team pride. The one-of-a kind design is available to all new and existing customers across the country.
 
“At Wells Fargo, we have a long history of supporting college sports and student-athletes,” said Pam Batalis, senior vice president of sponsorship and brand engagement at Wells Fargo. “This year we are extremely proud to evolve and extend our sponsorship of USC Athletics to provide its passionate fanbase with even more unique and fun ways to engage with Trojan sports.”  
 
“We are excited to expand our valued partnership with Wells Fargo,” said USC Athletic Director Mike Bohn. “Our relationship with Wells Fargo has been enormously important to our enterprise, and we’re thrilled to announce its emergence as the official retail bank of USC Athletics. We’re especially appreciative of Wells Fargo’s emphasis on supporting our exceptional women’s teams and female student-athletes. Our shared values and vision have been foundational from the beginning of our partnership with Wells Fargo, and today’s announcement truly reflects the strength of our relationship. We are proud to continue our partnership, and we are confident in Wells Fargo’s unwavering commitment to our university and student-athletes.”
 
As the official retail bank of USC Athletics, Wells Fargo also will support special fan promotions and on-site tailgate experiences at USC football games. On Nov. 5, the #WFTailgateTeam will make a stop at USC to enhance the tailgate experience for Trojan fans attending USC’s game vs. California. Fans who can’t make it to the Coliseum still will be able to participate by engaging with @scootermagruder on Instagram.  
 
“We are excited to support Wells Fargo in expanding its USC sponsorship through new programs and unique activations,” said Drew DeHart, vice president and general manager at USC Sports Properties and Playfly Sports. 
 
Wells Fargo has been a sponsor of USC Athletics since the 2019-20 academic year. 
 
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is a leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy.  News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.  
Additional information may be found at www.wellsfargo.com | Twitter: @WellsFargo  

About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83 percent of all U.S. sports fans, generating over 230 billion impressions each year in pro, college and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors drive value for our local, regional and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. 

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Source: usctrojans.com

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Amanda

Hi there, I am Amanda and I work as an editor at impactinvesting.ai;  if you are interested in my services, please reach me at amanda.impactinvesting.ai

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