With the NCAA Tournament starting on Thursday, many eyes will be on student-athletes competing on the court — not to mention in the business world as well, as they seek name, image and likeness deals as well.
Considering the grand stage that these student-athletes have in securing NIL deals, and bringing into consciousness how NIL has changed the landscape of college athletics, Wall Street investment bank Goldman Sachs is now behind a new ad campaign, which calls for the reauthorization of the Small Business Administration (SBA).
During March Madness, expect to see an ad featuring University of Iowa women’s basketball player Caitlin Clark and University of North Carolina men’s basketball player Caleb Love promoting the SBA. The ad will also star Iman McFarland, a former women’s college basketball player, owner of 21st Century Expo Group in Prince George’s County, MD, and an alumna of the Goldman Sachs 10,000 Small Businesses program.
Source: yardbarker.com
