When Jochen Zeitz took over as CEO of Harley-Davidson in March of 2020, he needed to address some immediate challenges—namely, shrinking margins and the impact of the Covid-19 pandemic—while answering one of the biggest questions of his career: How do you preserve the authenticity of an iconic brand while simultaneously reinventing it?
In the latest episode of Exceptional Leaders / Exceptional Ideas, Adam Jonas, Head of Global Auto & Shared Mobility Research, talks with Zeitz about how he’s steering Harley-Davidson into a new era of profitability while staying true to what made the beloved brand a success in the first place.
Source: morganstanley.com
