“Tennis, Anyone?” Becomes Tennis For Everyone In Morgan Stanley Spot Directed By SALSA For The Marketing Arm
By
Robert Goldrich
Friday, Aug. 25, 2023
2030 views
Just ahead of the U.S. Open, Morgan Stanley is releasing its first TV commercial highlighting the partnership it entered into earlier this year with the Women’s Tennis Association (WTA). Titled “Boundaries,” the spot features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez, who first made her mark on the tennis world in 2021 at the age of 19. The ad–which features Fernandez-struck tennis balls dusting up boundaries on the tennis court–highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that “the game is for everyone.”
“Boundaries” was created by agency The Marketing Arm (TMA), and directed by SALSA (Diego Santana Claudino and Guto Azevedo) via production company Raucous Content.
Client Morgan Stanley Agency The Marketing Arm Harris Wilkinson, chief creative officer; Craig Miller, executive creative director; Claudio Venturini, Mike Brownell, John Bacic, Melissa Matos, associate creative directors; Matt Williams, sr. producer. Production Company Raucous Content SALSA (Diego Santana Claudino and Guto Azevedo), director; Steve Wi, exec producer; Alina Stevens, line producer. Editorial Side Label Kat Yi, editor. Color Royal Muster Gregory Reese, colorist. Audio Rebound Sound Company Jon Persson, sound
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Source: shootonline.com
