Morgan Stanley Sustainable Signals: New Survey Shows High and Rising Individual Investor Interest in Sustainability

NEW YORK–(BUSINESS WIRE)–Jan 29, 2024–

Individual investor interest in sustainable investing is high and rising, according to a new “Sustainable Signals” report by the Morgan Stanley Institute for Sustainable Investing and Morgan Stanley Wealth Management. The survey polled 2,820 active individual investors across the U.S., Europe and Japan to assess interest in sustainability and understand where investors see the most opportunity and potential risk.