Morgan Stanley’s Sustainable Signals Survey Shows Desire for Impact Investments
The latest Sustainable Signals report from The Institute and Morgan Stanley Wealth Management provides an update on these predictions.
Some 2,820 active individual investors from the US, Europe and Japan were surveyed to understand where the opportunities and risks reside. The results were a positive affirmation of the belief that sustainability is good for business.
“Nearly 80% of individual investors believe that it is possible to balance market rate financial returns with a focus on sustainability,” said Jessica Alsford, Morgan Stanley’s Chief Sustainability Officer and CEO of the Institute for Sustainable Investing.
“A majority of individual investors also express a desire for their investments to advance positive environmental and social impact, creating opportunities for finance professionals to meet these needs.”
Unsurprisingly, perhaps, more than three quarters (77%) of investors said they were interested in investments that aim to achieve market-rate returns while considering positive social and/or environmental impact. You may think that figure could have been even higher.
What is encouraging is that 57% said their interest in these sustainable investments had increased in the last two years.
Digging deeper into the survey data, a lack of transparency and trust in sustainability reporting was highlighted by 63% of investors, while 61% were also concerned about greenwashing and say it could prevent them from investing.
More than half (52%) said they needed more guidance on how to invest sustainably, with 47% adding that more financial products are required.
READ the full results of the survey here.
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Source: sustainabilitymag.com
