US Soccer has agreed a multi-year partnership with Bank of America which the governing body’s chief commercial officer has described as “one of the largest long-term investments” in the federation’s history.
Contract:
- Bank of America becomes first official bank partner of all 27 US national teams, including the US women’s and men’s senior sides
- Financial services company also named founding level partner of the Arthur M Blank US soccer national training centre
Context:
The agreement with US Soccer sees Bank of America deepen its association with the sport in North America, which is set to host several major events in the coming years.
In August, Bank of America partnered with Fifa to become a global sponsor of the 2026 World Cup, which will be co-hosted by the US, Canada and Mexico. While no financial figures have been made public, the deal is reportedly worth US$100 million.
More recently, the banking giant was announced as one of the first sponsors of the revamped 2025 Fifa Club World Cup, which is also taking place in the US.
US Soccer’s other major partners include Nike, Volkswagen and AT&T, as well as Anheuser-Busch, Coca-Cola, Deloitte and Visa.
Comment:
“This landmark partnership marks one of the largest long-term investments in US Soccer history and Bank of America’s global leadership will help catapult our sport,” said David Wright, US Soccer’s chief commercial officer.
“Bank of America shares our commitment to growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”
David Tyrie, chief digital officer and chief marketing officer for Bank of America, added: “Our investments in the US Soccer Federation and in soccer overall provide unique and ongoing opportunities to build client relationships, engage our teammates, and drive positive economic impact, locally and globally, as the most popular sport in the world takes centre stage over the next two years and beyond.”
Coming next:
As part of Bank of America’s sponsorship of the Club World Cup, the company will engage with local communities in the US through activations during the competition, which takes place from 15th June to 13th July.
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Source: sportspro.com
