Opening TD logo animation.
We open on a dad in the kitchen. His ten-year-old son stands next to him.
SON: Hey dad?
DAD: Yeah, sport?
SON: Can we talk about your financial plan to pay for my education?
We’re now at a standing dinner party in another house. A friend of the host looks around, enamored with the house, then casually asks about her mortgage, as friends do…
GUEST: I am loving the new place, heard you got a good mortgage rate.
HOST: [No VO. Giggling reaction from the host.]
We change scenes before she gets too into it. We’re now with a 20-something couple brushing their teeth.
GIRL: We have to talk about our retirement savings.
GUY: I’m convinced that the earth is flat.
SUPER: 55% of Canadians avoid talking about money*
LEGAL: *TD Omnibus survey conducted by Maru/Blue from November 18th to November 20th, 2022.
GIRL: No…
Recognizable music begins playing.
We cut to see the couple sitting on green chairs across from our recurring female TD advisor in a TD branch. The couple looks relieved.
ADVISOR: Don’t be afraid of the money talk… we do this kind of thing all the time.
The TD advisor shows them the TD Goal Builder on a tablet. We see a longer closeup of TD Goal Builder. Cut to advisor and couple at the door.
VO: Get a better understanding of your money with our new Goal Builder tool and the helpful advice of a TD advisor.
Cut to the new dynamic TD end frame with the green chair.
SUPER: Book an appointment today.
VO: TD. Ready to help you move forward.
Source: td.com
